Social Media: How to get started

What does this say to you?

If you're wondering how to get started, the first thing you should do is, ask yourself why do you want a social media campaign? Ask yourself what is its purpose for my business? What tools should you use to manage your online community?  How have you prepared to deal with online grievances?  Are you in for a long walk, or are you merely trying to see if it will work? What message are you trying to communicate and how will you engage your community? 
Social media is more about listening then selling.

It's more about caring than closing, and if you take care of that community, that community will take care of you.
Make it interesting and full of helpful content. Whatever it is you sell, make sure that you are known as the expert.    Making some one feel special is easy.  The hard part is doing it for no reason.